Honda closes its Most Successful year since Inception!
Manesar, March 31, 2014
- Ever Highest Sales of 37,21,935 two-wheelers in FY13-14
- All time high Dom. market share: Zooms 6% to 28%
Manesar, March 31, 2014: Recording its most successful year in India, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) closed the financial year FY13-14 with a bang! Honda has Created, Connected and Communicated with Indian customers while setting new benchmarks.
Torchbearer of Growth for Industry in FY’13-14
- FY’14 saw 3 all new models: CB Trigger, Dream Neo & Activa-I and showcase of Activa 125.
- Excellent response to Dream Neo and Dream Yuga saw combined sales crossing 6.3 lac units this year. Overall, Honda grew 73% in 100-110cc mass motorcycle segment while this segment grew at a stunted 4%.
- While 125cc motorcycle segment saw de-growth, CB Shine has created new milestone. India’s Largest Selling 125cc motorcycle recorded Highest Ever Sales of 7.4 lac units in this fiscal with 94,300 units sold in March’14 itself.
- In 150cc motorcycle segment too, HMSI made significant 5% gain in market share.
- Powered by the revolutionary Honda Eco Technology (HET), Honda reinforced its Leadership in automatic scooter market. HMSI automatic scooter sales grew at healthy 32% in comparison to 21% growth of domestic automatic scooter industry.
Last mile connectivity
- With new speed, FY’14 saw Honda add over 2 new touch-points every day. Reaching closer to customers, HMSI expanded its network to over 2,800 outlets across India.
- 5 new Zonal offices were inaugurated at Patna, Jaipur, Nagpur, Raipur & Varanasi for amassing local market intelligence, strategizing, and implementing regional approach faster. With this, Honda has now expanded to zonal offices in 11 key cities.
- This year, owning a Honda became more affordable. Not only did Honda enter into new retail finance associations at national level but more importantly at regional level through Co-operative banks and rural level with Grameen banks.
- In March, 2014 the “Service on Wheels” (SoW) initiative was inaugurated to boost last mile connectivity of Honda. Taking SOW to every village is be India’s Best-selling and Honda’s iconic scooter Activa.
Road safety – A priority for Honda
- Partnering with POGO, Brand Honda associated with Chhota Bheem – India’s most loved animation character for safety promotion among kids along with their families.
- Honda also adopted its 2nd Traffic Park in Delhi to spread safety promotion among citizens. Overall, Honda spread the message of safe riding to 31,100 children, empowered 10,642 females and trained 96,201 adults in this fiscal.
Excerpts by Company:
Speaking on the growth, Mr. Keita Muramatsu – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.said, “We would like to thank our customers, business partners for their continued trust and confidence in Brand Honda and Wing mark. In difficult scenario, the Indian 2Wheeler industry could grow only because of Honda’s stellar growth. Now, as Only Honda in India, HMSI is committed to continue realizing ‘The Power of Dreams’ of Million Indians in future too.”
Speaking on what customers can expect from Honda in near future, Mr. Y.S Guleria – Vice President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.said, “Keep your expectations high from Honda as we shall continue to surprise the market with innovative new products, wider and deeper market reach and raise the bar of mileage delivery in each 2Wheeler segment.”
For further information, please contact:
Honda Motorcycle & Scooter India Pvt. Ltd.
Ms.Vibhuti Dimri / Mr. Namrata Pant / Mr. Abhinav Raj
E-mail: vibhuti.dimri@honda2wheelersindia.com , Namrata.pant@@honda2wheelersindia.com, abhinav.raj@honda2wheelersindia.com
