Honda launches first of its kind service initiative
New Delhi, February 25, 2014
“SERVICE on WHEELS”
- Service on Wheels (SoW) to benefit Honda’s valued 2Wheeler customers in remote areas
- National launch of last mile service initiative today at Dehradun
- Activa for SoW to be available at all 782 Honda dealerships by March’14 end
New Delhi, Feb 25, 2014: Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today launched its one of a kind service initiative - “Service on Wheels”.
In just 2 years, Honda has aggressively doubled its network from 1,400 touch-points in FY’12 to a projected 2,700 touch-points by end of current FY’2013-14. As part of its Ambitious and Aggressive Roadmap for India, Honda’s ambition is to now reach closer to its valued customers and serve them better with speed, especially in remote areas of India. It is in this background that the unique “Service on Wheels” (SoW) initiative has been launched to boost last mile connectivity of Honda. Taking SOW to every village will be India’s Best-selling and Honda’s iconic scooter Activa.
Salient advantages of SoW include:
~ Trust of Honda – Genuine Honda parts and assured quality service for customer satisfaction
~ Professional service - SoW technicians are trained, skilled and professional
Present at the launch of this last mile customer service initiative were Mr. Keita Muramatsu (President & CEO, HMSI) Mr. Takashi Senda (Director – Central Region, HMSI), Mr. P. Rajagopi (Regional Head - Central Region, HMSI) and Mr. Shivprakash Hiremath (Regional Manager – Customer service, HMSI)
Elaborating on this customer satisfaction initiative, Mr. Keita Muramatsu - President & CEO, HMSI said, “I am happy to announce the all India launch of “Service On Wheels”. With SoW, we are empowering every 2Wheeler customer of Honda, from a professional to even a housewife to experience Honda’s trusted quality service. This would help us further strengthen the trust of our customer in Honda.”
For further information, please contact:
Honda Motorcycle & Scooter India Pvt. Ltd.
Ms.Vibhuti Dimri / Mr. Namrata Pant / Mr. Abhinav Raj
E-mail: vibhuti.dimri@honda2wheelersindia.com , Namrata.pant@@honda2wheelersindia.com, abhinav.raj@honda2wheelersindia.com
