Joy ON & ON’ – Honda unveils the New refreshing Activa
New Delhi, March 27, 2009
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Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan – the world’s largest manufacturer of 2-wheelers, today unveiled the New Honda Activa. Carrying the legacy of Activa, the new Activa now comes with refreshing new style, more mileage and hoard of New features. With this, the new Activa shall also be the most preferred family scooter in the Indian market. Powered with an 110cc Honda engine, the New Activa comes with a 15% increased mileage which has been enabled through various cutting edge technologies. The Combi-brake in the Deluxe variant is an important highlight as New Activa will be the first scooter in the Indian market to have this feature. This technology enables shorter braking distance and stable braking for a normal rider. The New Activa has timeless looks and style because of its new design, charming headlights with Halogen lamp, clear winkers and elegant aluminium grabrail. Its metal body ensures more durability while the Tuff-up tube in rear tyre makes it more reliable. Among other attractive features of the New Activa include: Increased underseat storage capacity and Key Shutter . A leader in the scooter market, Activa has redefined the definition of Scooter in India. With a unisex appeal and providing true value for money, Honda Activa has been popular vehicle for everyone and has been co-used amongst all family members. The New Activa aims to further expand the market and also attract the existing customers. While introducing many new changes, it has been ensured that the New Activa retains the comfort and riding pleasure of original Activa. Being promoted with the punchline ‘Joy ON & ON’, the New Honda Activa will be available in six colours: Candy Lucid Red, Pearl Sunbeam White, Wild Purple Metallic, Space Silver Metallic, Geny Grey Metallic and Black. The New Honda Activa would be available at the lucrative price of Rs 39,800 (New Delhi), Rs 41,300 (Pune), Rs 41,340 (Bengaluru) and Rs 41,320 (Kolkata). The prices mentioned are ex-showroom and of the Std Variant. The Deluxe variant will be launched soon. HMSI aims to continue being the leader in the market and looks forward to continue meeting the customers’ requirement with the changing times. The company will achieve 10.6 lac sales mark in this financial year 2008-09 with growth of 17% over last year and has set a target to produce 12.5 lakh two-wheeler units in the next financial year. Excerpts from Company officials- “We believe in constant innovation and providing the best quality products to our valuable customers. New Activa will be the first scooter in the Indian market to have the Combi-Brake feature. This technology enables shorter braking distance and stable braking, very useful for Normal riders. The new model will also be 15% more fuel-efficient. Honda believes that this value creation will be beneficial to Indian customers.” - Mr. Nobuhiko Takizawa, President, Honda R&D India. “We took the initiative to launch the All-New Activa as Activa is one of our most popular products which has been greatly appreciated in the Indian market. Providing true value for money, Activa has set its own benchmarks and has changed the definition of scooter in India. It is a highly desired family vehicle. The New Activa has been developed keeping in mind the changing tastes and requirements of our customers. I am confident that the New Activa will further strengthen our position and image among the masses.” - Mr Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd. “We will launch new Activa by 15th April all over India through our 650 Dealers & Branch network. We are aiming at further expansion of scooter market with new Activa and have set challenging plan to Sell 5.5 lac new Activa in year 2009-10.” – explained Mr. N.K Rattan, Head, Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.in his presentation. About HMSI |
