Honda enters Fun biking with ‘CBR1000RR Fireblade & CB1000R’
New Delhi, February 27, 2009
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Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), the 100% owned 2-wheeler subsidiary of the Honda Motor Company, Japan – the world’s largest manufacturer of 2-wheelers, today unveiled its international “CBR1000RR Fireblade & CB1000R” in the fun bike segment. Both bikes with its fun oriented performance are aimed at providing desired driving pleasure to the customers. Targeted towards premium customers- the sharp looks, strong performance, quality and astoundingly responsive control stakes out a new standard in motorcycle performance that will stand as a milestone in the history of ‘Fun Biking’ in India. Priced attractively, the CBR1000RR Fireblade with C-ABS will cost INR 12,50,000/- and CB1000R for INR 9,50,000/-. Both the prices mentioned are ex-showroom Delhi. With increased choices, today’s successful Indians are actively on a look out for brands that have a high ‘FUN’ quotient that can fill their life with joy. ‘CBR1000RR Fireblade & CB1000R’ aptly fits into the category with its total electrifying design and responsive performance. The bike with its ‘FUN’ quotient promises to provide its customers an ultimate experience of Honda World. CBR1000RR Fireblade with C-ABS will be available in two colors- Achilles Black Metallic and Pearl Siren Blue whereas CB1000R will be available in two colors- Dragon Green Metallic, Pearl Nightstar Black. HMSI, after portfolio of 4 Scooters- Activa, Dio, Eterno and recently launched Aviator & 3 Motorcycles – Unicorn, Shine and recently launched CBF Stunner is all set to charm the Indian customers with its high performance, sporty, stylish international products. Both bikes would be available in the Indian market in March ’09. Present at launch were Mr. Masahiro Takedagawa, Operating Officer for Southwest Asia, Honda Motor Co., President & CEO of Honda SIEL Cars India Ltd and President & CEO of Honda Motor India. Mr. Nobuhiko Takizawa, President, Honda R&D (India), Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd along with Mr. N K Rattan, Head- Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. Excerpts from Company officials- 1. “The global economy is currently facing a meltdown. In India, relatively the impact has been less. However, Honda has a rich experience to face such challenges. We have always understood that such situations present opportunities if we approach them with a positive spirit. Our quick reaction and the flexibility of our operations have always ensured that we are least affected even in difficult times”. – Mr. Masahiro Takedagawa, Operating Officer Southwest Asia Honda Motor Co. and President & CEO, Honda Siel Car India & Honda Motor India. 2. “Indian 2wheeler market is progressing from mass market to a diversified market due to changes in lifestyle of consumers. HMSI is committed to provide unique experience to Indian customers through its innovative products and quality in every aspect of business. 3. “CBR1000RR Fireblade and CB1000R are Honda’s internationally recognized products. The CBR1000RR Fireblade has been crowned with “International Bike of the Year” award 2009 and ranked at top whereas the CB1000RR ranked at 2nd position. To cultivate 2-wheeler FUN market with the responsibility of safety and good service, we are opening two exclusive showrooms in Delhi & Mumbai to provide customers 4S facility that is Sales, Service, Spares & Safety. We designed showroom keeping in mind the target customer’s profile and it will provide the best of attention to our valued customers”. - Mr. N.K Rattan, Head Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. About HMSI
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