Honda celebrates Friendship Day with over 300 CBR customers
Kolkata, August 04, 2013
| • Honda`s Exclusive 100km Fun ride for CBR customers from Kolkata to Burdwan • Aims to expand fun culture for biking enthusiast CBR150R & CBR 250R customers • Honda also celebrates MotoGP legacy & launches Limited Edition 2013 CBR 250R |
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| Kolkata, August 4, 2013: Honda Motorcycle & Scooter India Pvt. Ltd (HMSI) today celebrated Friendship`s Day with Honda customers by organizing the first fun ride in India starting with CBR owners from Kolkata to Burdwan. | ||||||
| Carrying forward the 20 year legacy of its globally successful CBR performance bikes, Honda started the concept of Club CBR in India where customers of Honda`s performance motorcycles – CBR 150R and CBR 250R are given platform to experience Joy of motorcycling and network with other true biking enthusiasts. Over 300 CBR owners carried the theme of `Know The Unknown` with them and were motivated and bonded like a family. | ||||||
| Biking enthusiasts were also treated to exclusive launch of the new 2013 Limited Edition of CBR 250R. The Repsol color Limited Edition brings the iconic racing feel of Honda Repsol team`s MotoGP bike RC 213V to Indian roads. The model incorporates the advanced Combined Anti-lock Braking System - a World first in 250cc motorcycle segment. | ||||||
| Since its introduction in March 2011, CBR 250R has been winning the hearts of Indian biking enthusiasts with its economy and extreme versatility. CBR 250R`s liquid-cooled 250cc, 4-stroke, 4-valve single-cylinder DOHC engine delivers astonishing 19.5Kw (26BHP) power and 22.9 Nm torque. The PGM-FI technology (enhances performance and fuel efficiency), aerodynamic style and global design inspired by Honda`s iconic CBR 1000RR Fireblade and VFR 1200F make CBR 250R an ideal ride option. With a low seat height, light weight and slim styling, the CBR250R is perfect for a daily commute, quick trips around town or longer weekend trips. No wonder, CBR 250R has won an overwhelming 20 awards to become "India`s Most Awarded Motorcycle" in 2011. | ||||||
| The 2013 edition of CBR 250R comes in 4 new global colours. This includes Sports Red, Black, Pearl Sunbeam White and a Limited Edition – Repsol color. | ||||||
| The Iconic Repsol color is now available for sale at Honda Exclusive Authorized Dealerships priced as below: | ||||||
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Excerpts from Company Spokesperson- "With Club 250R, the CBR owners will bond and become a family. We wanted the existing owners to get a feel good factor and be the first ones to see the latest edition of CBR 250R. Now, continuing this legacy in 2013, we have enhanced the aesthetic appeal of CBR250R by introducing 4 new colors catering to expectations of Indian racing fanatics. The Limited Repsol Edition shall bring the racing DNA of Honda Repsol team`s MotoGP bike for young racing enthusiasts and we are confident it will be well received by them", said Mr. Y. S. Guleria, Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. |
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| For further information, please contact: Ms.Vibhuti Dimri / Mr. Namrata Pant (Honda Motorcycle & Scooter India Pvt. Ltd.) E-mail: vibhuti.dimri@honda2wheelersindia.com , abhinav.raj@honda2wheelersindia.com |
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