HMSI set to entice the youth; Launches ‘CBF Stunner’ – A new Sporty Bike by Honda

With increased choices, today’s Indian youth is actively on a look out for brands that have a high ‘style & attitude’ quotient. ‘CBF Stunner’ inspired by CBR 1000 from Europe aptly fits into the category with its design, high performance and style. The bike with its ‘high-on-style’ features promises to provide its customers an ultimate experience of a true Honda bike.

HMSI has since inception developed products that have set new benchmarks in technology, performance, and styling to address the diversified needs of its customers. Honda’s all round quality has been a source of enjoyment for its customers and the new offering CBF Stunner with its style and performance is aimed at providing desired pleasure to young Indian customer.

CBF Stunner will be available in three variants viz. Self Disc Alloy, Self Drum Alloy & Kick Drum Alloy. Self Drum Alloy & Self Disc Alloy will be available in four colours Sports Red, Pearl Sports Yellow, Space Silver Metallic and Black while Kick Drum Alloy will be available in two colours Sports Red & Black.

CBF Stunner would be available in the Indian market from third week of July. The ex-showroom price of CBF Stunner in INR is as follows:

Salient features of CBF Stunner

Styling

Integrated Front Body Cowl:
An integrated front body cowl & voluminous fuel tank makes stunner look muscular & sporty. It also enhances aero dynamism, thus providing an unhindered moving stance to the rider.

Sporty Split Seat & Two Panel Sporty Rear Cowl
First of its kind in this category, sporty split seat not only adds to the riding comfort but also enhances the overall appeal. Two panel sharp rear cowl makes it look sporty.

Sporty Foot Step Holders
Sporty foot step holders reflecting Honda’s racing bike DNA are positioned in a way to give rider a sporty riding posture.

Performance

High Performance Honda Engine with 5 Speed Transmission
A new advanced and high performance 11 bhp Honda engine with 5 speed transmission ensures an absolutely sensational ride. It gives an excellent power at all speed ranges and provides superior initial acceleration & overtaking pick up.

Wider Tubeless Tyres with Black Alloy Wheels.
First Time in its category, Tubeless tyres in front as well rear. This enhances performance, better cornering & chances of sudden deflation of tyres on punctures are reduced. 100/90 Wider tubeless tyre in rear adds to the appeal. The 17” Black alloy wheels adds on to the sports character of the bike.

Diamond Frame with Rectangular Box type Swing Arm
It adapts light weight diamond frame proven with high reliability on Indian roads. The tough and flexible frame provides good stability in harsh and daily use conditions. It is also equipped with harder and stronger rectangular box type swing arm which helps in achieving high stability, sporty performance and constant ground touch feeling.

240mm Front Disc Brake
Efficient Hydraulic 240mm front disc brake provides efficient braking performance in all weather conditions and ensures stability at high speeds.

Sporty
The riding posture of the bike is sporty yet comfortable. The shoulders and elbows are more inclined than the competition to give the rider a perfect sporty posture. The folding step placed slightly backwards provides sporty posture. Pillion’s leg position is nearer to rider’s bottom which is more comfortable.

Convenience
The bike has small storage space under the seat which can be used for storing small items such as gloves. The stylish console with trip meter also provides convenience of keeping a track on the distance traveled and mileage.

Present at launch were Mr. Kenji kawaguchi, Operating Officer General Manager, Planning Division Honda Motorcycle R&D Centre Japan, Mr. Shinji Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd, Mr. Nobuhiko Takizawa, President, Honda R&D (India), Mr. Atsuhiko Takahashi, Large Project Leader (CBF Stunner) Honda Motorcycle R&D Centre Japan, Mr. Yuji Mizumoto, Assistant LPL, Honda Motorcycle R&D Centre, Japan along Mr. N K Rattan Head Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd.

Excepts from Company officials-
Mr. S Aoyama, President & CEO, Honda Motorcycle & Scooter India Pvt Ltd.,“Honda believes and practices the philosophy of 3 joys that is being demonstrated through our “I enjoy” campaign to deliver utmost customer satisfaction. HMSI is committed to provide unique experience through its innovative products and quality in every aspect of business. The new bike being unveiled today is one of the steps to provide exciting products at an affordable price. The bike is a reflection of Honda’s worldwide sports bikes and we hope that Indian youngster can now enjoy Honda’s sports DNA. In India we will continue to bring exciting products and be a full line company by 2010 starting with 100cc motorcycles and fun bikes.”

Mr. Kenji Kawaguchi, Operating Officer General Manager, Planning Division Honda Motorcycle R&D centre, Japan,“Honda is today the world’s largest motorcycle manufacturer and one of the leading automakers. India is an important market for Honda Motor Co. Honda is committed to the Indian market and will go all out in providing exciting products to the Indian market. Honda has always been in forefront in strengthening technologies for environment conservation, safety riding and enhancing product attributes. The newer technologies like Honda’s Programmed Fuel injection – PGM-F1 and ABS (Antilock Brake System) will soon be installed on all Honda Motorcycles worldwide soon.”

Mr. N.K Rattan, Head Sales & Marketing, Honda Motorcycle & Scooter India Pvt Ltd.,.,” CBF Stunner is Honda’s answer to Youngsters desire to own a affordable sports bike. This new bike carries Honda’s Sports DNA with Sharp, Muscular style & high performance 11 bhp Honda engine that Indian youth expect from Honda. This bike will be available at all dealers by third week of July for sales. Along with this new bike, HMSI ‘s all model sales shall touch 10 lac units in 2008-09.”

About HMSI
Honda is the world''s largest manufacturer of 2-wheelers. Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI), is a 100% owned subsidiary of Honda Motor Company Ltd., Japan. Current HMSI products include Honda Aviator, Activa, Dio, Eterno in Scooters and Unicorn, Shine in Motorcycles. All products have been well received in the market and have created new benchmarks in their respective categories. For more information visit www.honda2wheelersindia.com

For further details please contact:
Moonmoon Thakuria
Public Relations
Honda Motorcycle & Scooter India Pvt. Ltd
Contact: 9971221554
Email: artee.gupta@honda2wheelersindia.com

Poonam Kapila/Kaveri Sengupta
Genesis Burson-Marsteller
Email: poonam.kapila@bm.com; Kaveri.sengupta@bm.com