Honda India Foundation celebrates 78th Independence Day;
Launches video under #SambhavHai Social Media campaign
Gurugram, 15th August 2024: On the occasion of India's 78th Independence Day, Honda India Foundation (HIF) proudly announced the launch of its latest video- '#SambhavHaiAzadi.' This video is aimed at raising awareness and inspiring action towards the responsible use of our precious resources along with promoting road safety, education for children, and cleanliness in our local surroundings.
Background of the Campaign:
Honda India Foundation's '#SambhavHaiAzadi' video underscores the belief that true independence lies not only in the freedom we enjoy but also in the responsibility we undertake to preserve and protect our environment for future generations. It is the fourth communication video under HIF's 'Sambhav Hai' social media campaign, which was launched in May 2024, and aims to ignite a spark of optimism and empower individuals to believe in their potential. Previous videos in this series were released on Mother's Day (12th May 2024), International Yoga Day (21st June 2024), and World Youth Skill Day (15th July 2024).
Honda India Foundation intends to encourage every Indian to contribute to a sustainable future by making informed decisions that minimize wastage, conserve resources, and promote environmental stewardship. It has been rolled out nationwide through various platforms, including social media, community engagement programs, and across HMSI's dealership network.
Speaking about the campaign, Mr. Vinay Dhingra, Trustee, Honda India Foundation, said, "As we celebrate India's 78th Independence Day, we must also reflect on the responsibilities that come with it. '#SambhavHaiAzadi' is not just a campaign, it is a call for every citizen to get free from bad habits and contribute towards the development of our nation. By making positive choices, we can ensure that our freedom today does not come at the cost of tomorrow's resources and aligns with Honda's global aim of having "Blue Skies for our Children."
About Honda India Foundation (HIF)
Honda India Foundation (HIF) is the CSR arm for all Honda group of companies in India - Honda Motorcycle & Scooter India Pvt. Ltd., Honda Cars India Ltd, Honda Siel Power Products Ltd., Honda R&D (India) Pvt. Ltd and Honda Access India. The foundation undertakes focused corporate social responsibility initiatives in the areas of road safety, environment protection, education & health care. Honda globally aspires to be 'a company that society wants to exist" and contributes to the realization of a sustainable society by serving people worldwide with the joy of expanding their life's potential through its social contribution activities.
