Indore, 28th October: Re-emphasizing the ongoing commitment to fostering a culture of safe riding in India, Honda Motorcycle and Scooter India (HMSI) has extended its National Road Safety Awareness Campaign to the city of Indore.

Road safety holds global significance for Honda. In a three-days event held across two schools - Shri Anand School and Annie Besant School, Indore, HMSI reached out to more than 2500 school students and staff members to raise awareness about safe riding practices. The company's road safety instructors utilized age-appropriate road safety learning programs to ensure that road safety awareness is effectively retained among all participants.

Since 2016, in the state of Madhya Pradesh, HMSI has imparted education to over 1.13 lakhs adults and children, focusing on promoting responsible road usage and cultivating safe riding habits.

Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:

Globally, Honda places the utmost priority on road safety. As announced in April 2021, “Honda will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles globally by 2050”.

One critical aspect of achieving this goal is inculcating a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Teaching road safety in school and colleges is not only a matter of education but also of public safety and social responsibility. It empowers future generations to become responsible and significantly contribute to a safer society.

We at Honda believe that instilling road safety awareness from the young age is essential for developing safety conscious citizens and setting a stage for a safer future on our roads. To accomplish this vision, we are continuously identifying and implementing impactful road safety initiatives in schools and colleges across India.

These Road Safety awareness programs are interactive and engaging, catering to a wide range of age groups, from children to youth and are conducted in schools, colleges, government institutions, and non-governmental organizations. Through activities such as interactive games, role-playing, virtual experiences, and more, our goal is to raise awareness and encourage responsible road behavior among all road users. This awareness initiative has already reached over 5.7 million Indians. Our team of skilled safety instructors conducts daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC). HMSI’s National Road Safety Awareness program made learning fun yet scientific through:

1. SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.

2. PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.

3. INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.

4. EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.

5. LEARNING IN A FUN WAY: To ensure that the young students could learn more about road safety, Honda also conducted fun educational activities like road safety games and quizzes on daily basis.