Honda 2Wheelers India brings Immersive Digital Experience for its customers

Launches 1st Virtual Showroom in Indian Premium Motorcycle Category

  • 3600 Virtual Product demo, online documentation, direct-to-home delivery and virtual chat support among other features to bring a seamless experience for customers
  • Ensuring safety and convenience, the new platform offers in-depth information on Honda’s BigWing product line-up

Gurugram, September 6, 2021: Leading the new normal of contactless engagement and strengthening its digital interface with customers, Honda 2Wheelers India today launched the Honda BigWing Virtual Showroom. The virtual reality powered platform will enable customers to experience the spirit of fun & adventure that comes with Honda BigWing - Honda’s exclusive premium motorcycle business, virtually.

Further amplifying Honda’s philosophy of ‘Joy of Buying’ for its customers, the platform will allow customers to experience the complete premium motorcycle line-up, riding gear and accessories in granular detail while sitting in the comforts of their home. Currently featuring Honda’s much-revered H’ness CB350 in all its avatars, the platform will soon update to other range of premium models.

Elaborating on Honda’s focus on elevating customer experience, Mr. Yadvinder Singh Guleria, Director – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said, “The launch of our BigWing virtual showroom comes at the time of new normal of contactless engagement with our prospective & existing customers. With the launch of our virtual showroom, we aim to bring our product offerings closer to the customers while keeping in mind their safety and convenience. The new VR platform will provide an immersive digital experience of our premium motorcycle range under Honda BigWing.”

The virtual showroom, which promises an experience akin to in-store buying, offers interactive features like 3600 view of both the product & virtual space and virtual chat support etc. Based on customers’ location, they can choose their preferred dealership location along with other choice preferences to customize their favorite Honda 2Wheeler.

With all India Bigwing network integration, the platform will offer the ease of online booking, apparel & merchandise section offering a range of protective gear including helmets and jackets, an elegant ‘CB Corner’ showcasing Honda’s iconic CB legacy and an exclusive ‘MotoGP Wall’ displaying Honda’s achievement milestones over the years. 

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