#HondaNAViCustomania triggers Youth Festival - Gets 4,000 registrations

Gurugram, October 27, 2017

National Winner’s Customized NAVi to be showcased at Auto Expo 2018!

• First ever mega event for custom build NAVi’s with prizes of more than Rs 8 lac to win
• Registrations open till November 9, 2017, Grand Finale on January 28, 2018
• NAVi lovers get a chance to get 2wheeler customization tips from industry experts

Gurugram, October 27: Taking NAVi’s ‘fun-DNA’ to the next level, Honda 2Wheelers India today announced the launch of the first edition of its two wheeler customization contest #HondaNAVicustomania. This one-of-its-kind activity aims to provide a platform for aspiring youth and budding custom builders to bring to life their imagination on the Honda NAVi.

The contest has received excellent response & going by the entries that keep pouring in everyday, it has become a sort of Youth festival. So far the registrations have reached close to 4,000.

Elaborating on NAVi Customania contest, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd., said: “Urban trendsetting Indian youth is always looking for unique opportunities to display & showcase their creativity & talent in their interest areas. Honda NAVi is hailed as innovation on two wheels bringing uniqueness loaded with FUN. It provides unlimited opportunity to the young riders to modify & customize the bike suiting their style & taste. With the NAVi Customania contest, we are providing a one-of-a-kind platform for Young India to celebrate their love for custom building their FUN two wheels. The mega cash prize and a chance to showcase their talent at the Auto Expo are unparalleled in the industry.

To participate in #HondaNAViCustomania, existing customers can register on the NAVi Customania website and fill the entry form. Participants need to form a team of 1 to 4 members. Only 1 entry will be permitted for each team. Registrations will close on 9^th November 2017. Participants may note that the NAVi Customania contest will allow only cosmetic changes and no mechanical spec upgrades.

For Enthusiasts who do not own the NAVi at present can also be a part of this Mega event by participating via the interactive NAVi application or NAVi Customania website. They can build a virtual customized NAVi with the tools available in the app & website.

Unparalleled in scale and grandeur, the Honda Navi Customania contest will be simultaneously held in multiple cities across the country. The participants will get a month’s time to customize the Honda NAVi in their own unique way under the guidance of auto experts including pro-custom builders. Honda will also be conducting special mentoring sessions for the participants where they would be able to learn the skills to customize a two-wheeler in the best way.

The finest designs will compete for the “Best Customized Honda NAVi award” which will be announced at Bollywood Music Project 2018 - Asia’s largest Bollywood Music Festival on 28^th January 2018. The National winner will win a grand prize of Rs 2 lacs.

That’s not all, the winner will also get the mega opportunity to showcase their winning customized NAVi at the 2018 Auto Expo, the biggest automobile extravaganza in the country!

For the tech savvy, you can download the app here: https://play.google.com/store/apps/details?id=com.honda.navi&hl=en

To register for the contest, please click on the following link: https://www.hondanavicustomania.com/

Timeline of Honda NAVi Customania

For more information, contact: public.relations@honda2wheelersindia.com