Honda achieves the trust of 60 lac two-wheeler customers in Central India
New Delhi, 13 February 2019
- More and more customers in the 4 states of Central India (Uttar Pradesh, Uttarakhand, Madhya Pradesh and Chhattisgarh) now ride on a Honda two-wheeler
- Delighting customers with Speed, the recent 10 lac customers were added in just 1.4 years while the first 10 lac customers mark took 11.5 years
- Honda leads the scooterization of Central India and every 2nd scooter sold is a Honda!
New Delhi, 13 February 2019: Honda Motorcycle and Scooter India Pvt. Ltd today celebrated a historical milestone of crossing the 60 lac cumulative customers mark in Central India in its 18th year of operations!
This achievement is led by growing customer demand for Honda’s two-wheelers in 4 states of Uttar Pradesh, Uttarakhand, Madhya Pradesh and Chhattisgarh.
Delighting customers with speed and quality in Central India
While it took Honda more than 11 years to earn the trust of its first 10 lac happy customers (2001 to 2012), the next 50 lac customers joined the Honda family in just six and half years (2012 – Jan 2019). With this, Honda now gives joy of riding to over 60 lac two-wheeler customers in the 4 states of central region itself!
Noteworthy, that while it took 11.5 years to delight the first 10 lac families, the most recent 10 lac customer addition has happened in just 1.4 years.
Thanking customers and sharing how Honda has changed two-wheeler demand in central India, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales and Marketing, Honda Motorcycle and Scooter India Pvt. Ltd. said, “We are delighted to win the trust of over 60 lac Customers in the heart of India. Backing our increasing Customer base, we have been aggressively expanding our network. Today we are servicing our Customers through over 1250 touchpoints in central region.”
Honda drives scooterization in Central region
One of the biggest trends in the central region is the growing acceptance of scooters in the region. In the past decade, automatic scooter contribution to overall two-wheelers has nearly doubled from 10% to 19%. Supporting the trend are factors like more women joining workforce, faster expanding road network in rural areas and increasing demand for a unisex two-wheeler that fulfils the need of every family member.
Driving scooterization from the front is Honda. With the diverse portfolio of 7 scooters (CLIQ, Dio, Activa 5G, Aviator, Activa-i, Activa 125 and GRAZIA), Honda is now the first choice of every second scooter customer in the region.
Contributing to safe riding in Central region
More than business, Honda is striving to be a company that society wants to exist.
Through its various CSR initiatives as a socially responsible corporate, Honda has actively spread road safety awareness to more than 3 lakh people in the 4 central states since 2001.
Additionally, Honda is also skilling up young Indians with job oriented technical skills training through its Honda Skill Enhancement Centres in Bhopal and Bhilai.
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