Honda’s fires its next salvo in scooters
Hyderabad, June 24, 2015
| Youth icon and popular actress Taapsee Pannu announced as brand ambassador | ||||||||
Hyderabad, June 24, 2015: The undisputed leader of scooters in India, Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) today invigorated the automatic scooter segment further with launch of its two new 2015 editions of  and  automatic scooters. With this, Honda has completed impressive 8 new two-wheelers model launches in just 6 months of 2015. |
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| Taking its association with women forward and strengthening brand Honda’s emotional connect even more with its female fans in India; Honda has announced a long term brand association with Taapsee Pannu – one of the most recognizable faces of South Indian cinema and a youth icon in Bollywood. The uber-vivacious and vibrant Taapsee made her debut as the showstopper of the fashion show where the new and made their fashionable debut. |
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| Elaborating on India’s pivotal role in the global landscape and Honda’s focus on scooter segment Mr. Keita Muramatsu - President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. and Honda Motor India, said: | ||||||||
| “India is a focus market for Honda & it is significant that Honda’s 2wheeler operations in India is the 2nd largest contributor to Honda’s global sales. Today, one in every four two-wheelers sold by Honda worldwide is from India. I am confident that given our continued investment and growth, we will become No. 1 two-wheeler market for Honda globally within next 2-3 years. Honda’s future growth in India will be co-driven by its scooter portfolio. Even as Honda dominates this segment with every 2nd scooter being sold today in India being a Honda, we are further strengthening our leadership with the 2 new scooter launches today. At the same time Honda is expanding its production capacity foreseeing the future potential of automatic scooter demand. Our upcoming 4th plant will be the World’s largest only scooter plant and will start operation at Gujarat in early 2016.” |
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| Detailing on the association with new brand ambassador, Mr. Yadvinder Singh Guleria, Senior Vice President - Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. said: | ||||||||
| “Today, as India is progressing, one in every 3 Honda scooter customers is a female. Every month around 75,000 female customers are joining Honda Scooter family. More number of females are now venturing out of their homes and see two-wheeler riding as the ultimate expression of empowered mobility. We welcome the young and vibrant Taapsi Pannu as a new brand ambassador today for taking forward Brand Honda’s emotional connect especially with its female fans. As someone who has realized her dreams with the Honda scooter as her trusted choice, we hope that Taapsi will be an inspiration to many others like her to take their flight on Honda Wings and empower themselves.” |
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| ‘Live Your Style’ with the 2015 Edition of The 2015 edition of the oozes sophistication and premium-ness in its newest form. Checking all the style boxes is the new rich brown color that flows from the seat cover all the way to the inner body cover making a joy to behold. |
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New comes loaded with:
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| The 2015 edition of comes in Silver Strand Metallic (NEW COLOUR) in addition to the existing three refreshing shades - Rebel Red Metallic, Pearl Sunbeam White and Pearl Ingenious Black. |
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| The new shall be available for sale by end of this month across all Honda dealerships in 2 variants as follows: |
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| “Get ready to Fly” with the refreshing avatar of Re-energizing the personal compact scooter segment, Honda has launched the 2015 edition of in 2 exciting variants. |
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| Targeting unisex customer base, the Standard variant sports sharply stylized body graphics and comes in 4 colors – Black (NEW COLOR), Pearl Amazing White, Autumn Beige Metallic and Alpha Red Metallic. The New Deluxe variant sports trendy floral graphics to woo young female riders and comes in 2 colors – Pearl Amazing White (NEW COLOR) and Orchid Purple Metallic (NEW COLOR). |
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| The new shall be available for sale by end of this month across all Honda dealerships in 2 variants as follows: |
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| BRAND ASSOCIATION WITH TAAPSEE PANNU Since her spectacular debut in the Southern film industry with Jhummandi Nadam in Telugu, Taapsee Pannu has become one of the most recognizable faces down south and a rising star in Bollywood films like Chashme Baddoor, Baby and the upcoming RunningShaadi.com. |
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| Coming from a non-filmy background and having absolutely no connection with the entertainment industry, Taapsee is a prime example of a girl following her dreams of making her name in the Indian film industry. A combination of natural beauty and winning sensuality, Taapsee embodies the self-made women of today who is aspirational, confident and humble. | ||||||||
| Expressing her happiness on being associated with brand Honda and sharing her personal journey, Ms Taapsee Pannu said, | ||||||||
| “I still remember, my Honda scooter was the first ever vehicle which I bought way back in 2005 as I had just started to pursue my dreams. From daily rides to college to making my way to the modelling assignments; Activa has been my reliable and trusted companion, and I still ride it whenever I am back in Delhi. Such is my karmic connection with Honda, that even in my upcoming film RunningShaadi.com, I am once again riding an on screen! Looking back, I think learning to ride a two-wheeler was the best decision I took in life as the freedom of mobility allowed me to not only develop an independent streak, but also empowered me to live my life on my own accord as a woman of today. I am deeply honored to be associated with Honda and hope to inspire many other young and talented people to take their flight in mobility with Honda scooters. The new and offer a perfect blend of irresistible style and performance and I can't wait to take them out on the road." |
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| For further information, please contact: Public relations Department, Honda Motorcycle & Scooter India Pvt. Ltd. Public.relations@honda2wheelersindia.com |
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